top of page
  • trygroc
    • Jul 14
    • 1 min read

What's the surprising reason why shoppers want self-checkout?

Shoppers want self-checkout. That seems obvious enough, but what part about self-checkout is the shopper looking for? We found that younger generations prefer it, everyone is looking for convenience (time saving), and, surprisingly, feeling of control.


Here are some numbers to illustrate the point:

  1. Shoppers aged 55-65, 39 %used self-checkout regularly. 18-34 used self-checkout 59% regularly (20% increase for younger shoppers).

  2. 53% of respondents stated they're looking for shorter lines, and 51% for a shorter checkout.

  3. 48% of respondents liked having a choice, and 39% felt more control.


The sense of control was the surprising find for us. Back in 1937, when the shopping cart was invented people....hated it! Initial impression was that female shoppers didn't want to feel old (by the need of help), and male shoppers didn't want to feel weak (by the need of help). Sentiment has changed since, but ideology stayed the same - controlling the experience.

5 views0 comments

Recent Posts

See All

For grocery stores and supermarkets theft and loss-prevention is a significant problem, a $700K dollar problem (1). Stores can expect about 7 basis points of loss due to theft in their annual sales. L

Scan and go is a new checkout process for retailers to finalize a transaction for in-person shoppers. This offers a new customer experience for retailers looking for a contact-less, quick, and streaml

NCR has done a study on self-checkout loss prevention. Self-checkout introduces another avenue for loss prevention - but it can be mitigated with a smart loss-prevention strategy specific for SCO. Her

bottom of page